May 18, 2012

Will Barnes & Noble give Amazon’s Kindle a Worthy Fight?

Quoted from PlasticLogic.com – Barnes & Noble Launches Worlds Largest eBookstore:

Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller, announced today the launch of the Barnes & Noble eBookstore (www.bn.com/ebooks), the world’s largest eBookstore, on Barnes & Noble.com (www.bn.com), enabling customers to buy eBooks and read them on a wide range of platforms, including the iPhone and iPod touch, BlackBerry® smartphones, as well as most Windows® and Mac® laptops or full-sized desktop computers. In addition, Barnes & Noble announced that it will be the exclusive eBookstore provider on the forthcoming and much anticipated Plastic Logic eReader device.

Click here to read the full press release…

Amazon clearly has an advantage currently in the educational realm. While B&N has 700,000+ books with the expectation of over a million within a year, the issue is that they don’t have any eTextbooks or educational section yet. Amazon already has a deal with major educational publishers (Cengage Learning, Pearson, and Wiley, etc…) to provide their traditional textbook in an eTextbook format on the Kindle.

So how does this impact the educational community? Well if you remember, Barnes & Noble (B&N) is in bed with many of the major universities in the United States, so that could mean they will have an easier time getting their eTextbooks into the classroom. So if B&N could strike a similar deal with the traditional textbook publishers they may have an advantage, but for now B&N can’t complete in the educational world yet.

But if you are looking for a new eBook platform, the smartest thing Barnes & Noble is doing is the ubiquitous platform launch – simply meaning, they are releasing across many various platform: iPhone, iPod Touch, computers (both Windows and Macs), and Plastic Logic eReader (coming in the future).

The real question to me is… Does Barnes & Noble want a piece of the $5.4 billion textbook industry? IF they do, they already have the inside track to the major universities.

MediaToday – May 2009

Here is this month’s issue of MediaToday. Explore, click, and enjoy!

MediaToday is targeted at academic faculty, staff and industry professionals that are interested in interactive media and communication news and trends.View the presentation below & click here to download the MediaToday Notes (PDF).

3D Training, Learning and Collaboration (3D TLC)

mast1 2 300x71 3D Training, Learning and Collaboration (3D TLC)

3D Training, Learning and Collaboration (3D TLC) taking place April 20-21, 2009 in Washington, DC, is the leading event for businesses seeking to understand and maximize business strategies using virtual worlds. 3D virtual worlds have broad implications for business not the least of which is cost savings and energy conservation. Topics range from the general use of virtual worlds in the workplace to specific examples of applications for e-Learning, onboarding, sales training, collaboration, meetings, and more.

Join us for exclusive keynotes from BP Group’s Joe Little and a special group keynote with executives from Johnson & Johnson, Chevron, Sun Microsystems and SAP.

Click the image above to find out more…

MediaToday

MediaToday is now a TRImagination sponsored newsletter that is written by Dr. Harry Sova of Regent University. Currently, in its 11th of publication, its purpose is to assist educational faculty and staff stay up to date with the latest happening in communication news and trends. Dr. Sova is a co-founder of TRImagination, LLC.

Click Here to subscribe to MediaToday.


Free Global Online University?

Is this too good to be true? Or too far out there? Maybe not… an Israeli entrepreneur by the name of Shai Reshef has a plan to create the “University of the People” as an online only, educational school that is pretty much free.

There are still potentials issue such as language and cultural, but Mr. Reshef already has taken a few of these into account. There are monetary issues as well. This nonprofit startup will cost $5 million, but Mr. Reshaf said he will cover $1 million of that.

QUOTED FROM NYTIMES.COM

“”The idea is to take social networking and apply it to academia,” said the entrepreneur, Shai Reshef, founder of several Internet-based educational businesses.

“The open-source courseware is there, from universities that have put their courses online, available to the public, free,” Mr. Reshef said. “We know that online peer-to-peer teaching works. Putting it all together, we can make a free university for students all over the world, anyone who speaks English and has an Internet connection.”

About four million students in the United States took at least one online course in 2007, according to a survey by the Sloan Consortium, a nonprofit group devoted to integrating online learning into mainstream higher education.”

To read the full article from the NYTimes.com click here…

Air Force Uses Interactive Gaming Technology for Training

QUOTED FROM MILITARY.COM: GAMES

“Wright-Patterson Air Force Base, Ohio — Air Force Research Laboratory’s researchers at Mesa, Ariz., unveiled the technological potential of its gaming research and development project publicly Dec. 1 during the 2008 Interservice/Industry Training, Simulation and Education Conference in Orlando, Fla.”

games 120908 afsim Air Force Uses Interactive Gaming Technology for Training

This is another great example of military using video gaming technology for training purposes. It cost 100′s of millions of dollars to fuel planes and teach pilots how to fly, acquire targets, etc… whereas it may cost a couple of million to build a training game that is just as effective.

These types of flight simulators have been around for a long time in the gaming environment, but its very positive that the Air Force now see the value of eLearning.

Does this classify as eLearning 3.0? I think its a nice fit.

Army is to Spend $50 Million in Edutainment for Troops

QUOTED FROM CNET NEWS: GAMING AND CULTURE

“World of Warcraft, move over. The Army is preparing to invest millions into combat training games and systems, in a move to prepare its soldiers for battle.

The Army is investing $50 million into video combat training games and gaming systems over the next five years, in a move to prepare soldiers for battle.

397708723 e106fdb996 m Army is to Spend $50 Million in Edutainment for Troops

Darwars Ambush is one of the games currently used by the Army, Air Force, Navy, Marines, Coast Guard, and Homeland Defense.”

Its amazing that the military sees the value in edutainment in a collaborative learning enviroment and is will to spend top dollar on it, but when you get to the corporate world people don’t necessarily see the value in investing in these type of technologies.

eLearning 3.0 = “Edutainment”

The Problem!
Ok, when most people here eLearning they associate it with boring computerized, voice-over PowerPoint presentations on sexual harassment. Sure its cheap to produce, but who really learns from these training products?

280909173 68bb0cebe2 eLearning 3.0 = “Edutainment”

Want a solution?
In the next version of eLearning its going to be more about “edutainment”.

3 Suggestions for eLearning 3.0:

If you need some help with this or want to bounce some ideas off me, feel free to contact me.

Image courtsey of videocrab on Flickr.